Wet Platinum


Vevo.com – 05/26/10

Los Angeles, May 26, 2010 — Wet®, trusted maker of the world’s best selling intimacy gels, will be featured in the “adult” version of the music video for Ludacris’ single “Sex Room,” which will debut the week of May 31st on Vevo.com.  Wet Platinum®, Wet’s longest lasting, 100% silicone based formula was used by Ludacris in a steamy bedroom scene.  The edited version of the video was released yesterday on MTV and MTV2 but does not include scenes with Wet.

The video was taped early this month at the Palms Casino & Resort in Las Vegas.  “Sex Room” features Trey Songz and is the third single from Ludacris’ most recent album, Battle of the Sexes, which debuted at #1 on the Billboard 200 albums chart earlier this year. Following the videos debut on Vevo.com, fans will have the opportunity to enter a giveaway through Bossip.com for a chance to win a Wet® “Sex Room” Gift Basket.

“We were thrilled when asked to be a part of the Ludacris video,” said Trigg Laboratories Vice President of Marketing, Jennifer Martsolf. “This video is HOT!  Wet Platinum is the perfect fit.  It’s guaranteed to power up your inner freak.  The sleek packaging and ultra long lasting waterproof formula complement the lyrics and the vibe of Ludacris’ song and video.”

About Wet International, Inc.
Founded in 1989 by Michael Trigg, Trigg Laboratories manufactures premium sexual wellness and consumer healthcare products and is parent company to Wet® International, Inc., the world’s best-selling specialty line of personal lubricants and intimacy products. Developed, formulated and packaged at Trigg Laboratories’ 52,000 square foot state-of-the-art facility in Valencia, California, each of Wet’s 80+ products are tested to comply with stringent FDA medical device regulations and boast exceptional purity, consistency and comfort levels. Wet® is currently available in 62 countries.