Wet Personal Lubricants Introduces Wet wOw to Take Women to New Heights of Sexual Pleasure


Valencia, Calif., August XX, 2012 — Trigg Laboratories, makers of the popular Wet ® Personal Lubricants and intimacy products, want to give women another reason to say “wOw” in the bedroom. Today, Wet ® wOw® joins an extensive lineup of Wet Personal Lubricants, with high quality ingredients and a scientific formula designed to stimulate a woman’s most sensitive spots and put the “O” in “wow.”

Wet® wOw® Clitoral Arousal Gel features two powerful vasodilators which open blood vessels, helping blood to the surface of the skin to enhance sensitivity. A hint of peppermint adds to the experience by creating a tingling sensation.

Women can choose their level of intensity with regular or maximum strength varieties. Wet® wOw® Gentle O™ will provide just the right kick, and Wet® wOw® Max O™ will take things up a notch with the same ingredients coupled with a more intense level of stimulation and longer lasting maximum-strength formula. Both are available in a thick water-based gel for easy application and an enduring, ultra-silky feeling.

“Wet® wOw®, paired with intimate touching, may result in screaming ‘OMG WOW’ so loudly you’ll wake the neighbors,” said Jennifer Martsolf, vice president of marketing at Trigg Laboratories. “For accuracy, we may eventually need to change the name of the product to ‘OMFG wOw!’”

Wet® wOw® begins shipping to adult specialty distributors and retailers August 1.  Look for it online and in stores by August 14. Wet® wOw® will be packaged in 0.5 fluid ounce tubes which yield approximately 75 applications. Each box will also include a free sample of Wet Synergy™, Wet’s water-based+silicone hybrid personal lubricant. All Wet® wOw® Clitoral Arousal Gel are paraben- and hormone- free.

Look for Wet® wOw® when it makes its debut at the upcoming Adult Novelty Manufacturers Expo (ANME Show) at the Burbank Marriot on July 14.

About Wet:
Founded by Michael Trigg in1989, Trigg Laboratories, Inc. manufactures premium sexual wellness and consumer healthcare products at its 52,000 square foot state-of-the-art facility in Valencia, CA.  As the parent company of Wet® International, Inc., an international leader in personal lubricants, aromatherapy massage oils and intimacy products, Trigg Laboratories develops, formulates and packages all of Wet’s 80+ products onsite.  Tested to comply with stringent FDA Medical Device regulations, all formulas are developed to ensure exceptional purity, consistency and comfort levels.  Currently available in 62 countries, Wet® is sold by adult specialty boutiques as well as food, drug, mass merchandise retail, including most major U.S. drugstore chains.