Wet® Personal Lubricants Get an Extreme Makeover


It’s an upgraded new look! Wet®, the best-selling line of personal lubricants and intimacy products, is excited to announce dynamic designs for the next generation. The new look has been carefully and creatively designed to meet the merchandising and display needs of retailers while maintaining brand awareness for consumers.

Each of Wet’s classic formulas has been upgraded, including Wet ® Original®, Wet® Light®, Wet® Warming™, Wet® Platinum®, Wet® Flavored™, Wet® Fun Flavors® 4-in-1, Wet® Pheromone™, and the Wet® Gellee™ and Wet Original and Wet Flavored are now paraben-free. The glycerin-free and paraben-free Wet® Naturals formulas will get a total revamp in 2014.

“Our goal was to combine just the right amount of familiarity with a cleaner look and a unique element you can’t help but notice.” said founder Michael Trigg. “What remains the same is the exceptional quality of our products.”

“We wanted to capture the distinct brand personality that has always been the hallmark of Wet®. We wanted to build on that bold, flirty personality,” says Jennifer Martsolf, Vice President of Marketing. “The new labels will resonate with a wide range of consumers. They’re fresh, clean, sexy and fun.”

The new Wet Catalog and label designs will debut for retailers and distributors at the ANME Founders Show and Adult Novelty Manufacturers Expo (www.ANMEfounders.com) that will take place on July 13-15, 2013 at the Los Angeles Marriott Burbank Airport in Southern California. Call your Wet representative for shipping details at 661.775.3100 or email sales@trigglabs.com.

About Wet International, Inc.
Founded in 1989 by Michael Trigg, Trigg Laboratories manufactures premium sexual wellness and consumer healthcare products and is parent company to Wet® International, Inc. Developed, formulated and packaged at Trigg Laboratories’ 52,000 square foot state-of-the-art facility in Valencia, California, each of Wet’s 80+ products are manufactured in an FDA inspected medical device manufacturing facility and boast exceptional purity, consistency and comfort levels. Wet is currently available in 62 countries. To learn more about Wet, please visit www.stayswetlonger.com.